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Simplifying chaos and complexity theory for the perplexed, John Gribbin's Deep Simplicity: Chaos, Complexity and the Emergence of Life brilliantly illuminates the harmony underlying our existence. The world around us can be a complex, confusing place. Earthquakes happen without warning, stock markets fluctuate, weather forecasters seldom seem to get it right - even other people continue to baffle us. How do we make sense of it all? In fact, John Gribbin reveals, our seemingly random universe is actually built on simple laws of cause and effect that can explain why, for example, just one vehicle braking can cause a traffic jam; why wild storms result from a slight atmospheric change; even how we evolved from the most basic materials. Like a zen painting, a fractal image or the pattern on a butterfly's wings, simple elements form the bedrock of a sophisticated whole. 'The master of popular science writing' Sunday Times 'What makes Deep Simplicity different from other books on complexity theory is that Gribbin ...goes back to the fundamentals' Daily Telegraph 'One is left feeling even more - if this is possible - filled with admiration for science and delight at the world it investigates' Financial Times John Gribbin is one of today's greatest writers of popular science and the author of bestselling books, including In Search of Schrodinger's Cat, Stardust, Science: A History and In Search of the Multiverse. Gribbin trained as an astrophysicist at Cambridge University and is currently Visiting Fellow in Astronomy at the University of Sussex.

In the early 60s, Robinson, a German illustrator, visited New York and documented his trip in his signature style, the self-described "X-ray view," in which he depicts important buildings simultaneously from within and without (instead of showing exactly what was already visible in photographs). Today, with such programs available as Freehand and Illustrator, Robinson is considered a graphics pioneer. From a Greenwich Village restaurant to Chinatown s Mott Street; from a Museum of Modern Art exhibit to takeoffs and landings at Kennedy Airport; and from the Rockefeller Center ice rink to Times Square, New Yorkers and tourists alike will savor Robinson s beautiful and meticulous re-creations. The book also includes updated urban facts." We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your The Emperor of Ice-Cream and Other Poems free ebook spouse to make dinner-a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you'll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here's just a few things you will learn: * The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices.* If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes.*

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Author: John Gribbin
Number of Pages: 272 pages
Published Date: 02 Apr 2005
Publisher: Penguin Books Ltd
Publication Country: London, United Kingdom
Language: English
ISBN: 9780141007229
Download Link: Click Here
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