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David Maister, the world's premier consultant to professional service firms, vigorously challenges professionals to examine this essential, yet under-addressed question: What is true professionalism? Professional firms are forever trying to get their people to act like professionals--to do the right things. Though their various incentives may create employee compliance, these don't often encourage excellence. His answer is clear: It is believing passionately in what you do, never compromising your standards and values, and caring about your clients, your people and your own career. In clear and compelling terms, Maister shows that this approach is not only ethical but also conducive to commercial success.

In the early 60s, Robinson, a German illustrator, visited New York and documented his trip in his signature style, the self-described "X-ray view," in which he depicts important buildings simultaneously from within and without (instead of showing exactly what was already visible in photographs). Today, with such programs available as Freehand and Illustrator, Robinson is considered a graphics pioneer. From a Greenwich Village restaurant to Chinatown s Mott Street; from a Museum of Modern Art exhibit to takeoffs and landings at Kennedy Airport; and from the Rockefeller Center ice rink to Times Square, New Yorkers and tourists alike will savor Robinson s beautiful and meticulous re-creations. The book also includes updated urban facts." We all want people to do stuff. Whether you want your customers to buy from you, vendors to give you a good deal, your employees to take more initiative, or your The Emperor of Ice-Cream and Other Poems free ebook spouse to make dinner-a large amount of everyday is about getting the people around you to do stuff. Instead of using your usual tactics that sometimes work and sometimes don't, what if you could harness the power of psychology and brain science to motivate people to do the stuff you want them to do - even getting people to want to do the stuff you want them to do. In this book you'll learn the 7 drives that motivate people: The Desire For Mastery, The Need To Belong, The Power of Stories, Carrots and Sticks, Instincts, Habits, and Tricks Of The Mind. For each of the 7 drives behavioral psychologist Dr. Susan Weinschenk describes the research behind each drive, and then offers specific strategies to use. Here's just a few things you will learn: * The more choices people have the more regret they feel about the choice they pick. If you want people to feel less regret then offer them fewer choices.* If you are going to use a reward, give the reward continuously at first, and then switch to giving a reward only sometimes.*

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Author: David H. Maister
Number of Pages: 210 pages
Published Date: 14 Jun 2000
Publisher: Simon & Schuster Australia
Publication Country: East Roseville, Australia
Language: English
ISBN: 9780684840048
Download Link: Click Here
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